3D STEREOSCOPIC PRODUCTION
Filming Live-Action & CG Content for 3D TV & Cimena
American
United Entertainment is a leading 3D Stereoscopic Global Film
& Television Production expert with unrivalled experience
producers. We are producing 3D ground-breaking 3D productions
and are using the latest technologies from Real D ,
Dolby® 3D Digital Cinema, Sony & Panasonic 3D Full HD.
3D Stereoscopic content adds depth, realism and a "wow"
factor to any production. Combined with traditional production
values, stereoscopic 3D provides an opportunity to take the
moving image to another level of realism and immersion. American
United Entertainment the leading technology and production
expert in all aspects of stereoscopic 3D with
unrivalled experience in live and non-live stereoscopic
production.
American United
Entertainment Strategic Technology Partners were behind:
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Films
Toy Story 3
Shrek Forever After
Clash of the Titans
Kenny Chesney: Summer in 3D
How to Train Your Dragon
Alice in Wonderland
Avatar
Disney's A Christmas Carol
The Nightmare Before Christmas
Toy Story Double Feature
Cloudy with a Chance of Meatballs
The Final Destination
G-Force
Ice Age: Dawn of the Dinosaurs
Up
Monsters vs. Aliens
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Keane Live 3D Webcast: the first
of its kind, from Abbey Road. Multi-camera HD OB to web, 3D
digital cinema and first ever 3D transmission on Sky's TV
network. Five 3D camera positions including 3 motorised
mirror rigs in a production conceived in 2008.
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Don Giovanni: Live 3D
transmission of Handle's Opera from Rennes to 5 cinema
locations across France. This was the first multi-cinema 3D
transmission in Europe and the first with a paying audience.
This project was commissioned by Orange (part of France
Telecom) and was the second collaborative project with the
French Broadcaster and Can Communicate (one of our
production partners) in 2009. The first being a live
football transmission of Lyon vs. Paris St Germain earlier
in the year.
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Six Nations Rugby 2008: The
World's first live sattellite 3D Transmission with the BBC.
Nonimated for a pretigious RTS Innovation award. A test
transmission to an invited audience.
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Usain Bolt's record breaking
150m sprint in Manchester 2009. Became the UK's first 3D
digital cinema advert which went out before Ice Age 3.
We work
closely with production partners to provide access to full
solutions and expertise required for successful stereo 3D
productions. The options and workflow for 3D content creation/aquisition
can be confusing as there are many considerations and techniques
available depending on subject matter and the type of 3D display
for which it is destined. American United Entertainment provides
full solutions:
3D Live-Action Production (using
dual-camera rigs, from HD (3DVidRig) to 2K (3DVidRig2K) and
beyond. We work with a wide range of cameras)
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Specialist 3D equipment (3D camera mounts, including side-by-side and mirror 3D rigs
and a wide range of 3D monitoring).
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Consultancy - 3D
Experience with top 3D technologies for tailored solutions, have strong relationships with all the
major suppliers of 3D equipment, along with unparalleled 3D
technical know-how.
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Expertise (stereographers, 3D technical
production, stereo consultancy, camera/rig design,
training).
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Post production (3D optimisation/finishing/fixing,
2K 3D online suite, mastering for digital cinema).
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Screening - wide range of 3D
projection and 3D TV productions. Also installation, for client sites.
3D Computer Generated
Production (CGI)
Live 3D Event Transmission
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Technical architecture design
and consultancy for live 3D transmission (one of the few
companies in the World that has done this on several
occasions).
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Complete satellite or IP
multi-camera live event transmission with broadcast
partners.
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Encode and transmission to
digital cinema, 3D TV and web-casting. HD 3D archiving.
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Unrivaled expertise in Global
(stereographers, 3D technical production, stereo
consultancy, camera/rig design). We were the technical 3D
brains behind the Six Nations 3D transmission with the BBC
and Keane's 3D webcast.
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Supervision of all aspects of
stereoscopic broadcast and provision of 3D camera and
monitoring gear.
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3D equipment rental and sales
(e.g. StereoBrain Processor, 3D mirror and side-by-side
rigs, and 3D monitoring).
Recording Live-Action
Stereoscopic 3D content
creation involves using two cameras to capture the left and
right eye images. American United Entertainment have many years'
experience developing and using stereo video equipment,
including simple side-by-side minicam rigs to fully motorised
mirror rigs. Shooting with two cameras instead of one can
complicate the production and post-production process but with
AUE's guidance, this won't be prohibitively complex or
costly.
American United
Entertainment
take a flexible approach to 3D production - we can produce the
entire piece - providing 3D-experienced crew and equipment for
the productions, post-production and deployment. Alternatively we can
simply provide expertise (i.e. a 3D supervisor/stereographer)
and/or equipment to handle the 3D elements of a shoot.
Stereoscopic Computer
Generated (CGI) or
animated content creation can be handled using industry standard
animation packages. Considerations for 3D should usually be made
early on in the storyboard stages to optimize 3D effects.
American United Entertainment partners have an in-house creative
team experienced in all aspects of 3D CGI content production.
The basic principle is that two separate renders are created,
each from a slightly different camera position to create the 3D
effect.
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@ 2008 American United Entertainment
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